In 1957 two Parisian opticians introduced a new, specialist lens to the market, designed specifically for skiers, the Skilynx lens was revolutionary. It would filter out the extreme reflection often experienced from snowy terrains whilst providing clarity and shielding the eyes from the elements. Having fitted them to sunglasses, they offered their product to the French ski team and at the 1960 Winter Olympics in Squaw Valley, Jean Vuarnet won the gold medal in Downhill skiing. Wearing the Skilynx glasses, a partnership was born that would define the brand’s pedigree for ever more. Vuarnet agreed to lend his name to the enterprising start-up and the name would come to be synonymous with high-quality, luxury performance sunglasses.
Tag Archives: WEAR THIS
FRAZER HAART
Renowned, Savile Row trained bespoke tailor Frazer Haart opened his proprietary workshop in Bristol over a decade ago. Having perfected his craft at a many of London’s finest sartorial studios, Haart made the decision to go it alone and establish his atelier closer to his home in the West Country. Today, clients can avail of his masterful fully bespoke or made-to-measure tailoring service.
A. J. HEWITT
A very well regarded Savile Row tailoring house, Anthony J. Hewitt was established in 1976 by Anthony Hewitt who had previously plied his trade at Gieves & Hawkes and Anderson & Sheppard. He founded his eponymous studio having earned a reputation as an excellent cutter with a keen eye for the perfect silhouette. Many of his early customers migrated with him to his new home and were joined by a growing class of international businessmen, with many, notably, deployed to the Middle East or hailing from the region. In 1979, Hewitt hired a young cutter who hailed from a family with a great tailoring lineage tracing back to colonial India and, subsequently, to Zambia. That young man, Ravi Tailor, would later take the helm at the renowned institution upon the retirement of his mentor. The firm continues to produce bespoke pieces for their international clientele and has acquired the legendary safari and tropical tailoring house, Airey & Wheeler.
ABERCROMBIE & FITCH
Founded in 1892 as a premium gentleman’s outfitter and sporting goods supplier, Abercrombie & Fitch was a one-time rival to brands like Willis & Geiger and Airey & Wheeler. Their Manhattan store showcased a range of camp and safari wear, tailored sporting apparel, countrywear and equipment, including canoes, tents and guns. The firm was particularly well known as a supplier of fine sporting wristwatches and durable outdoors goods. The firm was also a pioneer in catalog business, dispatching across North America. However, the marque experienced a period of great decline following the Great Crash of 1929 which financially destroyed many of the brand’s most loyal and prominent customers. The Abercrombie name would begin a great resurgence in the 1990s when it was acquired by Limited Brands. The brand would become hugely popular as a lifestyle and casualwear brand as a consequence of a number of controversial marketing and management initiatives. Today, the brand continues as a lifestyle apparel brand, albeit with a heavy nod to it’s sporting and outdoors-oriented past. Vintage pieces, particularly those that pre-date the Limited Brands ownership, are highly sought after by collectors and connoisseurs.
AQUASCUTUM
A legendary outfitter, famous, particularly, for their trench coats which rivalled that of Burberry and DAKS, Aquascutum was founded in 1851 and introduced their iconic waterproof outerwear range in 1853. The firm grew to become cherished by London’s most distinguished clientele, including a great many royals whom bestowed their respective warrants upon the brand. Aquascutum expanded their range to include a full suite of fashions, menswear, womenswear, accessories and tailored items, many featuring their distinctive house check. The brand has undergone a series of ownership changes in recent years with varying degrees of success.
IWC SCHAFFHAUSEN
One of the most renowned of all Swiss watchmakers, IWC was founded in 1868 by an American emigré named Florentine Ariosto Jones, a businessman in the clock industry. He sought to establish a Swiss made brand for import into the US market, however his time at the helm was relatively short-lived. Facing closure in 1880, the marque was transferred to the Rauschenbach family who created the famous brand we know today. Under their direction, the firm acquired a number of fabricators to ensure the production of their own movement and the creation, ultimately, of some of the most prized timepieces ever created. The house is now a part of the Richemont luxury goods conglomerate.
DUNHILL
An iconic British gentleman’s brand, Dunhill, like so many of its peers, started out as a saddlery business that offered various equestrian accessories for well-heeled customers. When Alfred Dunhill took over the family business he began to manufacture various accessories for the motoring enthusiast and for wealthy travellers. A successful foray into smoking accessories for the travel market opened an entirely new business for the brand which opened its first tobacco shop in 1907 and continues to trade in cigars and smoking instruments today, now under the watchful eye of its parent company, Richemont. Dunhill is a quintessential English gentleman’s outfitter, continuing its tradition of supplying “everything but the motor”, with various accessories, leather goods, apparel and even bespoke tailoring.
VAN CLEEF & ARPELS
Van Cleef & Arpels is one of the world’s pre-eminent jewellery houses, famed the world over for their beautiful iconic pieces. The brand was founded in 1906 in Paris and, today, has boutiques in key markets across the world. Fashioning pieces to order, VCA is a high jewellery brand with a significant ready-to-wear selection, earning them a loyal and even royal customer base. Van Cleef & Arpels pieces are highly collectible. The marque is part of the Richemont conglomerate.
ALAÏA
When Tunisian-born designer, Azzedine Alaïa arrived in Paris in 1956 at the age of 21, he was already an experienced and accomplished seamster, having apprenticed for an acclaimed dressmaker in Tunis. He was a capable dressmaker who was accustomed to meeting the needs of the women of high society. He was often sought out by wealthy Tunisians and visiting French tourists alike. In Paris he first interned with Christian Dior before moving to Guy Laroche shortly thereafter. In 1964 he began to produce couture to his established client base under his own label, finally opening his own atelier in 1979, by which stage he had become the doyen of Parisian society. A student of female form, his designs would accentuate and flatter, elegant and understated and always with a nod to his Tunisian heritage and the traditional attire of his homeland. Today, Alaïa is a brand within the Richemont luxury brands stable and continues to show annual couture collections alongside an extensive women’s ready-to-wear range. Alaïa also produces beautiful ladies’ shoes, accessories, bags & handbags and occasional jewellery pieces.
VACHERON CONSTANTIN
Vacheron Constantin is an iconic Swiss timepiece marque, one of the oldest in the world having made watches since 1755. The brand is the most exclusive of the so-called “Holy Trinity” of ultra-luxury major watchmakers (alongside Audemars Piguet and Patek Philippe). The firm quickly became a favourite of Kings and Queens, besotted with the delicate and ornate mechanics of the house’s beautiful pieces, indeed, the early Fabergé eggs would contain Vacheron Constantin timepieces as the surprise within. The firm is highly prized amongst collectors with some of their most famous models being amongst the most coveted clocks and wristwatches ever made, achieving some of the highest prices ever recorded at auction.
