When Tunisian-born designer, Azzedine Alaïa arrived in Paris in 1956 at the age of 21, he was already an experienced and accomplished seamster, having apprenticed for an acclaimed dressmaker in Tunis. He was a capable dressmaker who was accustomed to meeting the needs of the women of high society. He was often sought out by wealthy Tunisians and visiting French tourists alike. In Paris he first interned with Christian Dior before moving to Guy Laroche shortly thereafter. In 1964 he began to produce couture to his established client base under his own label, finally opening his own atelier in 1979, by which stage he had become the doyen of Parisian society. A student of female form, his designs would accentuate and flatter, elegant and understated and always with a nod to his Tunisian heritage and the traditional attire of his homeland. Today, Alaïa is a brand within the Richemont luxury brands stable and continues to show annual couture collections alongside an extensive women’s ready-to-wear range. Alaïa also produces beautiful ladies’ shoes, accessories, bags & handbags and occasional jewellery pieces.
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