Martha su Misura is a full-suite bespoke tailoring house just outside of Modena. Helmed by Martha Naudascher, the firm offers made-to-measure and custom shirtmaking, knitwear, suiting and more for men and women. The atelier also manages a small boutique with a range of ready-to-wear items and accessories to outfit their discerning clientele.
Tag Archives: TAILORING
CHANEL
Coco Chanel began to ply her trade as a milliner of note when she opened her hat boutique in Paris in 1910. She soon expanded to include ready-to-wear tailored coats and sporting pieces to ensure the fashionable ladies of Parisian society were appropriately attired for their various sporting and leisure pursuits. Her designs featured elegant yet defined silhouettes and luxurious but practical materials which quickly came to define her house style and remain iconic and distinct today. The Chanel house would continue to grow, offering all manner of luxury goods, leather goods, perfumes and, eventually, couture designs. The brand is widely regarded as one of the world’s pre-eminent high-end luxury fashion brands.
GIANNETTO PORTOFINO
Giannetto Portofino is a luxury brand producing indulgent resortwear and comfortable shirting for a well-dressed client base from across Italy. A family-owned shirtmaker in the Italian tradition, the firm uses the finest materials and in-house patterns to cut beautiful shirts, sleepwear and accessories for men. The boutique is located Andria but takes its inspiration from the salubrious resort town of Portofino. The brand was opened as Camiceria Sanfort in 1979.
AQUASCUTUM
A legendary outfitter, famous, particularly, for their trench coats which rivalled that of Burberry and DAKS, Aquascutum was founded in 1851 and introduced their iconic waterproof outerwear range in 1853. The firm grew to become cherished by London’s most distinguished clientele, including a great many royals whom bestowed their respective warrants upon the brand. Aquascutum expanded their range to include a full suite of fashions, menswear, womenswear, accessories and tailored items, many featuring their distinctive house check. The brand has undergone a series of ownership changes in recent years with varying degrees of success.
DUNHILL
An iconic British gentleman’s brand, Dunhill, like so many of its peers, started out as a saddlery business that offered various equestrian accessories for well-heeled customers. When Alfred Dunhill took over the family business he began to manufacture various accessories for the motoring enthusiast and for wealthy travellers. A successful foray into smoking accessories for the travel market opened an entirely new business for the brand which opened its first tobacco shop in 1907 and continues to trade in cigars and smoking instruments today, now under the watchful eye of its parent company, Richemont. Dunhill is a quintessential English gentleman’s outfitter, continuing its tradition of supplying “everything but the motor”, with various accessories, leather goods, apparel and even bespoke tailoring.
DAKS
When discussing traditional, iconic trenchcoats fashion experts often cite Aquascutum and Burberry as the classic choices. However, another great house with a similar history and status exists: Daks of London. The label was founded in 1894 and has garnered a loyal customer base and a reputation for excellence in the manufacture of tailored outerwear. The brand also offers a full range of tailored pieces, apparel and accessories for men and women, making it an outfitter of distinction for the well-dressed. Similar to those other rival brands noted above, Daks is also famous for its’ own house check.
EDE & RAVENSCROFT
The oldest tailoring house in London, Ede & Ravenscroft has carved out a reputation as the leading specialist for academic robes, legal and clerical attire, livery wear and peerage robes. Founded over 300 years ago in 1689, the firm has been the go-to supplier for the judiciary, Oxbridge universities and the Crown since, with Royal Warrants awarded. The house maintains two branches, the primary location being on Chancery Lane and the secondary is in the West End’s Burlington Gardens, giving the firm the rightful claim of being a traditional Savile Row tailor to boot. Indeed, customers, many of whom share generational legacies with Ede’s, may commission any manner of tailored piece from the team of master tailors and cutters.
ZILLI: A LEATHER JACKET EMPIRE IS BORN
The Zilli story begins in 1965 with the foundation of the iconic brand which, today, is synonymous with luxurious apparel and stylish, tailored pieces, especially leather apparel. It was then that a collaboration would begin which would shape the direction of the Maison Zilli line – a collaboration between a French entrepreneur and an established Italian tailor with a reputation for sleek and elegant designs for discerning customers.
ACHILLE MANNARA: A CLASSIC NEAPOLITAN CAMICERIA
Achille Mannara is a classic Neapolitan shirtmaker, offering a range of handmade, bespoke shirting and off the rack options to a discerning, international client base. The camiceria was founded in 1995 and, over the years, has grown their exquisite product range to include various handmade silk ties and accessories to complement their legendary shirts.
LUIGI BORRELLI: FROM MASTER SHIRTMAKER TO LUXURY OUTFITTERS
Luigi Borrelli is a highly reputable menswear store, founded in Naples in 1957. The store was established by renowned Neapolitan shirtmaker, Luigi Borrelli, who sought to continue his family’s trade, having been taught his craft by his mother. His eponymous sartorial outpost became known as a haven for luxurious, handmade and beautifully tailored pieces. Borrelli today has stores across Italy and has recently expanded overseas with its first international branch in Tokyo.
FITZGABRIELS 