In 1957 two Parisian opticians introduced a new, specialist lens to the market, designed specifically for skiers, the Skilynx lens was revolutionary. It would filter out the extreme reflection often experienced from snowy terrains whilst providing clarity and shielding the eyes from the elements. Having fitted them to sunglasses, they offered their product to the French ski team and at the 1960 Winter Olympics in Squaw Valley, Jean Vuarnet won the gold medal in Downhill skiing. Wearing the Skilynx glasses, a partnership was born that would define the brand’s pedigree for ever more. Vuarnet agreed to lend his name to the enterprising start-up and the name would come to be synonymous with high-quality, luxury performance sunglasses.
Tag Archives: SUNGLASSES
PERSOL: ICONIC SUNGLASSES AND THE EPITOME OF ITALIAN STYLE
Epitomising Italian cool, Persol is a heritage luxury eyewear brand that has been a go to for the great and glamorous for over a hundred years. They offer a broad range of sunglasses and other optics, including many iconic silhouettes. The brand was founded in Turin, a city synonymous with high design and luxury fashion and Persol is no exception, with a reputation for quality craftsmanship and elegant style. Today, the brand is part of the luxury eyewear behemoth, Luxottica, alongside stablemates including Costa, Oakley Oliver Peoples and Ray-Ban.
