AKRIS: WHY DO THOSE IN THE KNOW FLOCK TO THIS SWISS COUTURIER THAT IS MORE THAN A CENTURY OLD?

Akris is a Swiss premium luxury womenswear brand that has been catering to high fashion clientele since the 1940s. The company, founded in 1922, began life as a textiles and apron manufacturing concern under the helm of founder Alice Kriemler-Schoch (with the brand’s name being an abbreviation of her own name), before slowly evolving into the haute couture powerhouse that it is recognised as today.