Founded in 1892 as a premium gentleman’s outfitter and sporting goods supplier, Abercrombie & Fitch was a one-time rival to brands like Willis & Geiger and Airey & Wheeler. Their Manhattan store showcased a range of camp and safari wear, tailored sporting apparel, countrywear and equipment, including canoes, tents and guns. The firm was particularly well known as a supplier of fine sporting wristwatches and durable outdoors goods. The firm was also a pioneer in catalog business, dispatching across North America. However, the marque experienced a period of great decline following the Great Crash of 1929 which financially destroyed many of the brand’s most loyal and prominent customers. The Abercrombie name would begin a great resurgence in the 1990s when it was acquired by Limited Brands. The brand would become hugely popular as a lifestyle and casualwear brand as a consequence of a number of controversial marketing and management initiatives. Today, the brand continues as a lifestyle apparel brand, albeit with a heavy nod to it’s sporting and outdoors-oriented past. Vintage pieces, particularly those that pre-date the Limited Brands ownership, are highly sought after by collectors and connoisseurs.
Tag Archives: SPORTSWEAR
AQUASCUTUM
A legendary outfitter, famous, particularly, for their trench coats which rivalled that of Burberry and DAKS, Aquascutum was founded in 1851 and introduced their iconic waterproof outerwear range in 1853. The firm grew to become cherished by London’s most distinguished clientele, including a great many royals whom bestowed their respective warrants upon the brand. Aquascutum expanded their range to include a full suite of fashions, menswear, womenswear, accessories and tailored items, many featuring their distinctive house check. The brand has undergone a series of ownership changes in recent years with varying degrees of success.
PETER MILLAR
Launched in 2001, Peter Millar set out to offer luxurious and elegant sportswear and casualwear for the well-dressed man. Taking inspiration from the golf courses of old and using those styling cues to create clubhouse appropriate clothing lines, Peter Millar quickly established itself as a go-to label for the sports enthusiast. The North Carolina label uses cottons and fabrics from the region, renowned for their high quality and comfort, to produce sophisticated tailored pieces to elevate golfwear and redefine business casual attire. The brand, now within the prestigious Richemont stable, has expanded to offer a full range of menswear and womenswear from performance apparel to countrywear lines borrowing from the British and American traditions.
FITZGABRIELS 