Founded in 1892 as a premium gentleman’s outfitter and sporting goods supplier, Abercrombie & Fitch was a one-time rival to brands like Willis & Geiger and Airey & Wheeler. Their Manhattan store showcased a range of camp and safari wear, tailored sporting apparel, countrywear and equipment, including canoes, tents and guns. The firm was particularly well known as a supplier of fine sporting wristwatches and durable outdoors goods. The firm was also a pioneer in catalog business, dispatching across North America. However, the marque experienced a period of great decline following the Great Crash of 1929 which financially destroyed many of the brand’s most loyal and prominent customers. The Abercrombie name would begin a great resurgence in the 1990s when it was acquired by Limited Brands. The brand would become hugely popular as a lifestyle and casualwear brand as a consequence of a number of controversial marketing and management initiatives. Today, the brand continues as a lifestyle apparel brand, albeit with a heavy nod to it’s sporting and outdoors-oriented past. Vintage pieces, particularly those that pre-date the Limited Brands ownership, are highly sought after by collectors and connoisseurs.
FITZGABRIELS 