CHANEL

Coco Chanel began to ply her trade as a milliner of note when she opened her hat boutique in Paris in 1910. She soon expanded to include ready-to-wear tailored coats and sporting pieces to ensure the fashionable ladies of Parisian society were appropriately attired for their various sporting and leisure pursuits. Her designs featured elegant yet defined silhouettes and luxurious but practical materials which quickly came to define her house style and remain iconic and distinct today. The Chanel house would continue to grow, offering all manner of luxury goods, leather goods, perfumes and, eventually, couture designs. The brand is widely regarded as one of the world’s pre-eminent high-end luxury fashion brands.

ALAÏA

When Tunisian-born designer, Azzedine Alaïa arrived in Paris in 1956 at the age of 21, he was already an experienced and accomplished seamster, having apprenticed for an acclaimed dressmaker in Tunis. He was a capable dressmaker who was accustomed to meeting the needs of the women of high society. He was often sought out by wealthy Tunisians and visiting French tourists alike. In Paris he first interned with Christian Dior before moving to Guy Laroche shortly thereafter. In 1964 he began to produce couture to his established client base under his own label, finally opening his own atelier in 1979, by which stage he had become the doyen of Parisian society. A student of female form, his designs would accentuate and flatter, elegant and understated and always with a nod to his Tunisian heritage and the traditional attire of his homeland. Today, Alaïa is a brand within the Richemont luxury brands stable and continues to show annual couture collections alongside an extensive women’s ready-to-wear range. Alaïa also produces beautiful ladies’ shoes, accessories, bags & handbags and occasional jewellery pieces.