21 CLUB

A legendary speak-easy that grew into a landmark fine-dining institution in New York City, the 21 Club was a place to see and to be seen until it’s post-Covid closure. Originally a bar for those in the know during America’s prohibition years, it became a favourite venue of the Knickerbocker elite, a society outpost that’s legacy continued long after prohibition came to an end. The 21 Club leaned heavily into the concept of a private members club (it was a members club of sorts during its early years), with its signature jockey club motif. The bar expanded its offer to become one of the city’s finest dining rooms, a steakhouse with classic American cuisine defining its menu. The restaurant became a jewel in the Belmond/LVMH crown.

BENNY & CO

A New York brand whose history and reputation is intertwined with the rise of the 1990s East Coast hip-hop scene, Benny & Co began as a jeweller providing custom after market detailing to wristwatches and jewellery before launching their own eponymous range. The brand reached its zenith in the late 1990s and early 2000s when their “iced out” (diamond encrusted) watches were highly prized amongst their celebrity customer base and those who aspired to emulate them. The watches are increasingly rare today and are still relatively popular amongst collectors and connoisseurs of the music scene with which they are associated.