Tag Archives: NEW YORK CITY

A New York brand whose history and reputation is intertwined with the rise of the 1990s East Coast hip-hop scene, Benny & Co began as a jeweller providing custom after market detailing to wristwatches and jewellery before launching their own eponymous range. The brand reached its zenith in the late 1990s and early 2000s when their “iced out” (diamond encrusted) watches were highly prized amongst their celebrity customer base and those who aspired to emulate them. The watches are increasingly rare today and are still relatively popular amongst collectors and connoisseurs of the music scene with which they are associated.