LUXURY BRANDS OF SWITZERLAND

For many of us, when we think about Switzerland, we picture images of beautiful, snow-capped mountainscapes, lush meadows filled with cattle and picturesque medieval towns with towering chateaus watching over them. Ask most people what Switzerland is famous for and they will very likely tell you: luxury chocolate, expensive wristwatches and secretive private banking. Indeed, Switzerland is defined by its luxurious outputs. Thus, it is not surprising that Switzerland is home to many of the world’s greatest luxury brands and we explore those brands here.

LUXURY BRANDS OF AUSTRALIA

The land down under, Australia is a geographically massive country with a relatively small, albeit, rapidly growing population. The country has become an economic powerhouse, maintaining close cultural and economic ties to the major European and North American markets whilst also acting as one of the financial and legal hubs of the Asian and South Pacific region. Sydney has established itself as a global city and Melbourne as the cultural soul of the antipodean country. The nation’s abundant resources, including deep reserves of oil and gas, vast gold and mineral deposits, verdant meadows of the eastern highlands and oceans rich with seafood have made Australia a luxury destination for visitors and emigrants alike. We look at some of the luxury brands that have shaped Australia’s journey.

LUXURY FRAGRANCE & PERFUME BRANDS

For millennia humankind has sought to perfect the dark arts of the perfect fragrance, a scent to evoke, to attract, to mask. Alluring combinations of botanicals, florals, fruits, oils, woods and spices are conjured to create an essence that is a sum greater than its parts. Early society believed that the vapors emitted from natural resources, including our own bodies, had powerful effects and that, harnessed correctly, could influence the world around us. So it is that apothecaries and chemists would begin to experiment with recipes that would begin a global industry worth billions of dollars. Today, every designer eventually seeks to expand their brand and their artistic profile into the world of fragrances and perfumes, joining specialist perfume houses, some of which have honed their craft over hundreds of years. We look into the more famous, luxury brands in this category in more detail here.