In 1957 two Parisian opticians introduced a new, specialist lens to the market, designed specifically for skiers, the Skilynx lens was revolutionary. It would filter out the extreme reflection often experienced from snowy terrains whilst providing clarity and shielding the eyes from the elements. Having fitted them to sunglasses, they offered their product to the French ski team and at the 1960 Winter Olympics in Squaw Valley, Jean Vuarnet won the gold medal in Downhill skiing. Wearing the Skilynx glasses, a partnership was born that would define the brand’s pedigree for ever more. Vuarnet agreed to lend his name to the enterprising start-up and the name would come to be synonymous with high-quality, luxury performance sunglasses.
Category Archives: WEAR THIS
FRAZER HAART
Renowned, Savile Row trained bespoke tailor Frazer Haart opened his proprietary workshop in Bristol over a decade ago. Having perfected his craft at a many of London’s finest sartorial studios, Haart made the decision to go it alone and establish his atelier closer to his home in the West Country. Today, clients can avail of his masterful fully bespoke or made-to-measure tailoring service.
VACHERON CONSTANTIN
Vacheron Constantin is an iconic Swiss timepiece marque, one of the oldest in the world having made watches since 1755. The brand is the most exclusive of the so-called “Holy Trinity” of ultra-luxury major watchmakers (alongside Audemars Piguet and Patek Philippe). The firm quickly became a favourite of Kings and Queens, besotted with the delicate and ornate mechanics of the house’s beautiful pieces, indeed, the early Fabergé eggs would contain Vacheron Constantin timepieces as the surprise within. The firm is highly prized amongst collectors with some of their most famous models being amongst the most coveted clocks and wristwatches ever made, achieving some of the highest prices ever recorded at auction.
PETER MILLAR
Launched in 2001, Peter Millar set out to offer luxurious and elegant sportswear and casualwear for the well-dressed man. Taking inspiration from the golf courses of old and using those styling cues to create clubhouse appropriate clothing lines, Peter Millar quickly established itself as a go-to label for the sports enthusiast. The North Carolina label uses cottons and fabrics from the region, renowned for their high quality and comfort, to produce sophisticated tailored pieces to elevate golfwear and redefine business casual attire. The brand, now within the prestigious Richemont stable, has expanded to offer a full range of menswear and womenswear from performance apparel to countrywear lines borrowing from the British and American traditions.
BAUME & MERCIER
Ths famous Swiss marque first came on the scene in 1830 when Louis Joseph Baume opened his watchmaking atelier in Les Bois, in the Swiss canton of Bern. His two sons, Louis-Victor and Célestin Baume, would work with him and, four years later, re-registered the company under their names as Baume Frères. The firm quickly gained a reputation for quality workmanship and excellent accuracy and, in 1840, the brothers opened an outlet in London’s horology epicentre, Northampton Square in Clerkenwell – the destination of choice young men equipping and provisioning themselves with all that they should require before voyaging across the world in service of trade and empire. Baume watches were very much in demand as campaign and maritime watches – their reliable precision timekeeping complementing the race to set records in transatlantic, eastern and oriental voyages on tea clippers and, later steamships and ocean liners.
LOAKE
Since 1880, Loake Shoemakers has been one of the pre-eminent English shoemakers. The firm was founded in the Northamptonshire town of Kettering, located within that pocket of England’s green and pleasant land that is renowned for its shoemaking tradition and which has given the world a number of footwear brands of great distinction. Loake may be considered to be amongst the best of them. The brand was founded by three brothers, descended from a shoemaking dynasty, who set about making the very best handmade shoes a gentleman could desire. The brand’s custodians today are descendants of the original founders with the house controlled by the Loake family.
ARMAND NICOLET
One of the grand Swiss watchmakers, Armand Nicolet is a connoisseur’s horology brand, founded in 1875. The house’s eponymous founder was born into a watchmaking dynasty and was a master of his craft when he opened his workshop. From the outset, Nicolet gained a reputation as an expert manufacturer with a honed eye for the finest complications and mechanisms. The brand’s signature is elegant, timeless timepieces befitting the high taste and high status of its typical customer. The firm’s most famous watches include moon phase and chronograph movements, with the M02 model being the most sought after.
DAKS
When discussing traditional, iconic trenchcoats fashion experts often cite Aquascutum and Burberry as the classic choices. However, another great house with a similar history and status exists: Daks of London. The label was founded in 1894 and has garnered a loyal customer base and a reputation for excellence in the manufacture of tailored outerwear. The brand also offers a full range of tailored pieces, apparel and accessories for men and women, making it an outfitter of distinction for the well-dressed. Similar to those other rival brands noted above, Daks is also famous for its’ own house check.
EDE & RAVENSCROFT
The oldest tailoring house in London, Ede & Ravenscroft has carved out a reputation as the leading specialist for academic robes, legal and clerical attire, livery wear and peerage robes. Founded over 300 years ago in 1689, the firm has been the go-to supplier for the judiciary, Oxbridge universities and the Crown since, with Royal Warrants awarded. The house maintains two branches, the primary location being on Chancery Lane and the secondary is in the West End’s Burlington Gardens, giving the firm the rightful claim of being a traditional Savile Row tailor to boot. Indeed, customers, many of whom share generational legacies with Ede’s, may commission any manner of tailored piece from the team of master tailors and cutters.
BENNY & CO
A New York brand whose history and reputation is intertwined with the rise of the 1990s East Coast hip-hop scene, Benny & Co began as a jeweller providing custom after market detailing to wristwatches and jewellery before launching their own eponymous range. The brand reached its zenith in the late 1990s and early 2000s when their “iced out” (diamond encrusted) watches were highly prized amongst their celebrity customer base and those who aspired to emulate them. The watches are increasingly rare today and are still relatively popular amongst collectors and connoisseurs of the music scene with which they are associated.
FITZGABRIELS 