Author Archives: Editor

ZENITH

A true pioneer in the world of watchmaking, Georges Favre-Jacot and the Zenith brand he founded in 1885 was the first of the great marques to produce beautiful of timepieces with movements designed in-house and under his own watchful eye. A perfectionist by nature, Favre-Jacot believed that the greatest wristwatches could only be made if every part of the design process was controlled, thus guaranteeing their quality. It would prove to be the making of one of the world’s greatest and most exclusive horology brands.

LUXURY BRANDS OF AUSTRALIA

The land down under, Australia is a geographically massive country with a relatively small, albeit, rapidly growing population. The country has become an economic powerhouse, maintaining close cultural and economic ties to the major European and North American markets whilst also acting as one of the financial and legal hubs of the Asian and South Pacific region. Sydney has established itself as a global city and Melbourne as the cultural soul of the antipodean country. The nation’s abundant resources, including deep reserves of oil and gas, vast gold and mineral deposits, verdant meadows of the eastern highlands and oceans rich with seafood have made Australia a luxury destination for visitors and emigrants alike. We look at some of the luxury brands that have shaped Australia’s journey.

LUXURY FRAGRANCE & PERFUME BRANDS

For millennia humankind has sought to perfect the dark arts of the perfect fragrance, a scent to evoke, to attract, to mask. Alluring combinations of botanicals, florals, fruits, oils, woods and spices are conjured to create an essence that is a sum greater than its parts. Early society believed that the vapors emitted from natural resources, including our own bodies, had powerful effects and that, harnessed correctly, could influence the world around us. So it is that apothecaries and chemists would begin to experiment with recipes that would begin a global industry worth billions of dollars. Today, every designer eventually seeks to expand their brand and their artistic profile into the world of fragrances and perfumes, joining specialist perfume houses, some of which have honed their craft over hundreds of years. We look into the more famous, luxury brands in this category in more detail here.

ACCENDIS: INDULGENT FRAGRANCES TO ILLUMINATE THE SOUL

What began as a passion project of founder Emy Cesaroni in 2015, Accendis has grown to become one of the world’s most celebrated perfumiers. The luxury fragrance house has curated a collection of scents for the most discerning customers. The Accendis range takes advantage of traditional Italian ingredients in order to produce aromatic and evocative perfumes with subtle yet, somehow, indulgent notes. The brand has made significant headway since its introduction to the high-end fragrance market and can be readily found at your favourite department stores or online.