For many of us, when we think about Switzerland, we picture images of beautiful, snow-capped mountainscapes, lush meadows filled with cattle and picturesque medieval towns with towering chateaus watching over them. Ask most people what Switzerland is famous for and they will very likely tell you: luxury chocolate, expensive wristwatches and secretive private banking. Indeed, Switzerland is defined by its luxurious outputs. Thus, it is not surprising that Switzerland is home to many of the world’s greatest luxury brands and we explore those brands here.
SKIP TO LUXURY BRANDS DIRECTORY
Our luxury brand directory
This directory is regularly updated, however if you feel that we have missed any brands, please feel free to share with us in the comments. Similarly, we would welcome your contributions about your experience with any of the brands listed.
LUXURY BRANDS DIRECTORY
Scroll down to see the full directory or choose by clicking on a letter below.
A –
One of the grand Swiss watchmakers, Armand Nicolet is a connoisseur’s horology brand, founded in 1875. The house’s eponymous founder was born into a watchmaking dynasty and was a master of his craft when he opened his workshop. From the outset, Nicolet gained a reputation as an expert manufacturer with a honed eye for the finest complications and mechanisms. The brand’s signature is elegant, timeless timepieces befitting the high taste and high status of its typical customer. The firm’s most famous watches include moon phase and chronograph movements, with the M02 model being the most sought after.
SINCE 1875 | SWISS | PREMIUM LUXURY HERITAGE BRAND | armandnicolet.com
TRAMELAN
ACCESSORIES | TIMEPIECES
AUDEMARS PIGUET
AP
SINCE 1875 | SWISS | PREMIUM LUXURY HERITAGE BRAND | audemarspiguet.com
LE BRASSUS
TIMEPIECES
B –
BALLY
SINCE 1851 | SWISS | PREMIUM LUXURY HERITAGE BRAND | bally.com
SCHÖNENWERD | CASLANO
ACCESSORIES | BAGS & HANDBAGS | FASHION | READY-TO-WEAR | SHOES
BAUME & MERCIER
BAUME / BAUME ET MERCIER
Ths famous Swiss marque first came on the scene in 1830 when Louis Joseph Baume opened his watchmaking atelier in Les Bois, in the Swiss canton of Bern. His two sons, Louis-Victor and Célestin Baume, would work with him and, four years later, re-registered the company under their names as Baume Frères. The firm quickly gained a reputation for quality workmanship and excellent accuracy and, in 1840, the brothers opened an outlet in London’s horology epicentre, Northampton Square in Clerkenwell – the destination of choice young men equipping and provisioning themselves with all that they should require before voyaging across the world in service of trade and empire. Baume watches were very much in demand as campaign and maritime watches – their reliable precision timekeeping complementing the race to set records in transatlantic, eastern and oriental voyages on tea clippers and, later steamships and ocean liners.
SINCE 1830 | SWISS | PREMIUM LUXURY HERITAGE BRAND | baume-et-mercier.com
LES BOIS | GENEVA
WRISTWATCHES | TIMEPIECES
BLANCPAIN
SINCE 1735 | SWISS | PREMIUM LUXURY HERITAGE BRAND | blancpain.com
VILLERET
ACCESSORIES | TIMEPIECES | WRITING INSTRUMENTS
BREGUET
SINCE 1775 | FRENCH / SWISS | PREMIUM LUXURY HERITAGE BRAND | breguet.com
PARIS
JEWELLERY | TIMEPIECES
BREITLING
SINCE 1884 | SWISS | PREMIUM LUXURY HERITAGE BRAND | breitling.com
SAINT-IMIER | BERN
TIMEPIECES
BUCHERER
SINCE 1888 | SWISS | PREMIUM LUXURY HERITAGE BRAND | bucherer.com
LUCERNE
JEWELLERY | TIMEPIECES
C –
CARL F. BUCHERER
BUCHERER
SINCE 1888 | SWISS | PREMIUM LUXURY HERITAGE BRAND | bucherer.com
LUCERNE
TIMEPIECES
CHATILA
SINCE 1860 | LEBANESE / SWISS | PREMIUM LUXURY HERITAGE BRAND | chatila.com
BEIRUT | GENEVA
BESPOKE | HAUTE JOAILLERIE | JEWELLERS | TIMEPIECES
CHOPARD
SINCE 1860 | SWISS | PREMIUM LUXURY HERITAGE BRAND | chopard.com
SONVILIER | GENEVA
ACCESSORIES | JEWELLERY | TIMEPIECES | WRISTWATCHES
CHRONOSWISS
SINCE 1983 | SWISS | PREMIUM LUXURY BRAND | chronoswiss.com
LUCERNE
TIMEPIECES | WRISTWATCHES
CORUM
SINCE 1955 | SWISS | PREMIUM LUXURY HERITAGE BRAND | corum-watches.com
LA CHAUX-DE-FONDS
TIMEPIECES | WRISTWATCHES
D –
DAVIDOFF
SINCE 1926 | SWISS | PREMIUM LUXURY HERITAGE BRAND | davidoff.com
BASEL
ACCESSORIES | CIGARS | TOBACCONISTS
E –
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F –
F.P.JOURNE
SINCE 1999 | SWISS | PREMIUM LUXURY CONTEMPORARY BRAND | fpjourne.com
GENEVA
TIMEPIECES | WRISTWATCHES
FRANCK MULLER
SINCE 1991 | SWISS | PREMIUM LUXURY CONTEMPORARY BRAND | franckmuller.com
GENEVA
TIMEPIECES | WRISTWATCHES
FREDERIQUE CONSTANT
SINCE 1988 | SWISS | PREMIUM LUXURY BRAND | frederiqueconstant.com
GENEVA
TIMEPIECES
G –
Girard-Perregaux is a Swiss luxury watchmaker founded in 1791 in La Chaux-de-Fonds, Switzerland. It is one of the oldest Swiss watchmaking companies still in operation today. The company is best known for its Tourbillon with Three Gold Bridges, which was awarded a gold medal at the 1889 International Exposition in Paris. Other notable models from the company include the collection 1966, Vintage 1945, and models such as Tri-Axial Tourbillon and Laureato.
SINCE 1791 | SWISS | PREMIUM LUXURY HERITAGE BRAND | girard-perregaux.com
LE CHAUX-DE-FONDS
TIMEPIECES | WRISTWATCHES
H –
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I –
IWC SCHAFFHAUSEN
INTERNATIONAL WATCH COMPANY / IWC
One of the most renowned of all Swiss watchmakers, IWC was founded in 1868 by an American emigré named Florentine Ariosto Jones, a businessman in the clock industry. He sought to establish a Swiss made brand for import into the US market, however his time at the helm was relatively short-lived. Facing closure in 1880, the marque was transferred to the Rauschenbach family who created the famous brand we know today. Under their direction, the firm acquired a number of fabricators to ensure the production of their own movement and the creation, ultimately, of some of the most prized timepieces ever created. The house is now a part of the Richemont luxury goods conglomerate.
SINCE 1868 | SWISS | PREMIUM LUXURY HERITAGE BRAND | iwc.com
SCHAFFHAUSEN
TIMEPIECES | WRISTWATCHES
RICHEMONT
J –
JAEGER-LECOULTRE
JLC
SINCE 1833 | SWISS | PREMIUM LUXURY HERITAGE BRAND | jaeger-lecoultre.com
LE SENTIER
TIMEPIECES
RICHEMONT
K –
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L –
LEDERER
SINCE 1996 | GERMAN / SWISS | PREMIUM LUXURY CONTEMPORARY BRAND | ledererwatches.com
NEUCHÂTEL
TIMEPIECES
M –
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N –
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O –
P –
Panerai is an Italian luxury watchmaker founded in Florence in 1860. The company is known for its large, distinctive watches that were originally designed for military and professional use. Panerai watches are now popular among collectors and enthusiasts for their unique design and high quality.
SINCE 1860 | ITALIAN / SWISS | PREMIUM LUXURY HERITAGE BRAND | panerai.com
FLORENCE | GENEVA
TIMEPIECES | WRISTWATCHES
RICHEMONT
PIAGET
SINCE 1874 | SWISS | PREMIUM LUXURY HERITAGE BRAND | piaget.com
LA CÔTE-AUX-FÉES | GENEVA
HIGH JEWELLERY | JEWELLERS | TIMEPIECES | WRISTWATCHES
RICHEMONT
Q –
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R –
ROGER DUBUIS
SINCE 1995 | SWISS | PREMIUM LUXURY CONTEMPORARY BRAND | rogerdubuis.com
GENEVA
TIMEPIECES | WATCHMAKERS
RICHEMONT
Rolex is a Swiss luxury watchmaker founded in 1905 by Hans Wilsdorf and Alfred Davis in London. The company is known for its high-quality watches, which are often considered to be status symbols. Rolex watches are popular among celebrities, royalty, and business leaders.
SINCE 1905 | ENGLISH / BRITISH / SWISS | PREMIUM LUXURY HERITAGE BRAND | rolex.com
LONDON | GENEVA
TIMEPIECES
S –
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T –
TAG HEUER
SINCE 1860 | SWISS | PREMIUM LUXURY HERITAGE BRAND | tagheuer.com
SAINT-IMIER
TIMEPIECES
LVMH
U –
ULYSSE NARDIN
SINCE 1846 | SWISS | PREMIUM LUXURY HERITAGE BRAND | ulysse-nardin.com
LE LOCLE
TIMEPIECES | WATCHMAKERS
SOWIND
V –
Vacheron Constantin is an iconic Swiss timepiece marque, one of the oldest in the world having made watches since 1755. The brand is the most exclusive of the so-called “Holy Trinity” of ultra-luxury major watchmakers (alongside Audemars Piguet and Patek Philippe). The firm quickly became a favourite of Kings and Queens, besotted with the delicate and ornate mechanics of the house’s beautiful pieces, indeed, the early Fabergé eggs would contain Vacheron Constantin timepieces as the surprise within. The firm is highly prized amongst collectors with some of their most famous models being amongst the most coveted clocks and wristwatches ever made, achieving some of the highest prices ever recorded at auction.
SINCE 1755 | SWISS | PREMIUM LUXURY HERITAGE BRAND | vacheron-constantin.com
GENEVA
TIMEPIECES | WRISTWATCHES
RICHEMONT
W –
X –
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Y –
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Z –
A true pioneer in the world of watchmaking, Georges Favre-Jacot and the Zenith brand he founded in 1885 was the first of the great marques to produce beautiful of timepieces with movements designed in-house and under his own watchful eye. A perfectionist by nature, Favre-Jacot believed that the greatest wristwatches could only be made if every part of the design process was controlled, thus guaranteeing their quality. It would prove to be the making of one of the world’s greatest and most exclusive horology brands.
SINCE 1885 | SWISS | PREMIUM LUXURY HERITAGE BRAND | zenith-watches.com
LE LOCLE
TIMEPIECES | WRISTWATCHES
LVMH
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