ACCENDIS: INDULGENT FRAGRANCES TO ILLUMINATE THE SOUL

What began as a passion project of founder Emy Cesaroni in 2015, Accendis has grown to become one of the world’s most celebrated perfumiers. The luxury fragrance house has curated a collection of scents for the most discerning customers. The Accendis range takes advantage of traditional Italian ingredients in order to produce aromatic and evocative perfumes with subtle yet, somehow, indulgent notes. The brand has made significant headway since its introduction to the high-end fragrance market and can be readily found at your favourite department stores or online.

Having worked in the fragrance and cosmetics sector for her entire career, alongside brands including Pierre Cardin, Romeo Gigli, Iceberg and Profumitalia (with responsibility for the Panama 1924 label), Emy Cesaroni-Rodriquens is an expert in perfumes and with a keen and evident passion for the industry. A graduate of the prestigious Scuola Normale Superiore majoring in foreign languages, her particular expertise was focussed on opening export markets and delivering brand strategy. In 2015, the Milan native, launched her first perfume, Accendis Aclus, having established her own business the year prior.

By her own admission, after twenty-five years in the industry, she began to experience a difficult time in her life, and made the decision to take time from her career to undergo a journey of discovery and a spiritual reawakening. She left Profumitalia in 2013. This personal quest resulted in the foundation of one of the world’s most celebrated luxury fragrance brands.

Indeed, the house’s name, Accendis, is a reflection of that journey and the evocative power of scent: the word meaning “to illuminate” or “to release aroma“, depending on the interpretation of the original Latin. Both interpretations being suitable to the brand concept. Emy wished for her perfumes to have power and to enable power within her customers. Her brief: to emulate the fairy tale experience in scent form.

She would experiment substantially with ingredient combinations in the years up to her first launch in order to get the right balance, seeking subtle, lasting notes using the highest quality of Italian ingredients. A fondness for natural ingredients native to northern Italy would become her signature, a reminder of her own experiences and memories of this beautiful landscape.

The house now produces a range of perfumes to complement the Aclus line and has grown from strength to strength in the decade since it was founded. The brand sits under the CR Studio umbrella, Emy Cesaroni-Rodriquens’ company which also provides consulting, marketing and management services to other luxury marques as a brand agency.

Accendis products are known for their distinctive packaging, featuring fluted gold overcaps, and hefty glass bottles, squared at the edges and baring the Accendis logo, etched in gold onto the face of the bottle. The brand adheres to strict house colours of black, white and gold, a representation of the light of day and dark of night and referencing back to meaning of the brand name. The Accendis range can be found online at their webstore, or at various perfumiers, retailers and department stores throughout the world. You can also find Accendis online at Amazon or eBay.

Do you have a favourite scent from the Accendis brand? Our readers would love to hear about your experience. Customer feedback really helps to inform our purchasing decisions so we would be most grateful if you could share with us in the comments.

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